Creative Direction. Director : Design Department. Brand Development. Photo Art Direction. Print Design. Store Design. Packaging. Signage

What makes a brand so special and unique? I believe it’s the personality and depth - the story, not just what they produce. Sometimes it’s a dream or a lifestyle or a cause. It’s their belief system, their values. In the case of Vosges, it’s the story of inspiration behind each product. It’s also the concept of yin/yang, the complimentary aspect of opposites, that when put together make each element stand out stronger. Salty and sweet. Regal and spiritual. Organic and luxurious. Renegade and feminine.