Creative Direction | Director : Design Department | Brand Development | Photo Art Direction | Print Design | Store Design | Packaging | Signage
What makes a brand so special and unique? I believe it’s the personality and depth - the story, not just what they produce. Sometimes it’s a dream or a lifestyle or a cause. It’s their belief system, their values. In the case of Vosges, it’s the story of inspiration behind each product. It’s also the concept of yin/yang, the complimentary aspect of opposites, that when put together make each element stand out stronger. Salty and sweet. Regal and spiritual. Organic and luxurious. Renegade and feminine.