Brand Development . Creative Direction. Identity. Print Design. Signage

Steingold’s is a modern Jewish deli, consistently named one of the BEST BAGELS IN CHICAGO. After the success of their first location on Southport, they came to us to solidify and elevate their branding, focusing on their second location across from Wrigley Field. We collaborated with FC Studio to infuse the space with the new brand elements.

The logo is a modern take on the traditional gold signage at the Southport location. The color scheme mimics a bagel with all the fixings : cream cheese, red onions, capers, and lox.

Our creative process for Steingold’s began with a collaborative brainstorm to set the vibe, tone, and personality of the brand. From there we worked on naming and style, which informed the design of the logo and all the brand elements including signage, packaging, and menus.

Architecture + Interiors : fc studio inc.