Creative Direction | Brand Development | Design
Creative Direction | Brand Development | Hand Lettering | Design
Wild Ophelia is the wilder, more vocal, younger sister brand to Vosges Haut-Chocolat. The concept behind the brand is a journey...a road trip exploring America’s esteemed farms and food Artisans. Inspired by classic American fare, the flavors include Beef Jerky, Texas BBQ, Sweet Cherry Pecan, Caramel Corn, and Southern Hibiscus Peach. Wild Ophelia aspires to get people involved and aware. Did you know 30% of the world’s foods are pollinated by bees? We need to save them.
Creative Direction. Brand Strategy. Photo Art Direction. Graphic Design
Jewel came into the recording business at a young age and it was really gratifying to help her determine her identity. Her first album captured her youthful energy. So for her 2nd album, we decided to show how she was maturing using sepia toned black and white. I worked with the great Matthew Rolston using 8 x 10 polaroids to capture her natural beauty - sometimes old school is the way to go. For additional advertising and singles, David LaChapelle created some incredibly grande scenarios.
Creative Direction | Brand Development | Logo | Package Design
Victoria Amory is a food, home, and style brand focusing on effortless and elegant entertaining. The overlapping V and A form the logo or monogram, for the brand and are used in a variety of colors. The initial products developed for the brand are a line of condiments. The packaging for this was created to be bold, simple, and recognizable.
Creative Direction | Brand Development | Design
Specimen Products are wonders of both form and function. Technical perfection is a given with these speakers and instruments, but the artistic form is always a surprising delight. We've collaborated with the founder, Ian Schneller, on a work-in-progress book showcasing the story and development of his life's work.
Brand Development. Creative Direction. Naming. Identity. Print Design. Signage
Catalogue House Provisions is a food hall, cafe, and cocktail bar located inside the historic Montgomery Ward warehouse building in Chicago. As the social hub of the building and neighborhood, our goal was to create a family of cheerful, vibrant, welcoming brands that relate to one another : Monty’s Cafe & Bar, Leaflet Meditteranean Bowls, Diana’s Smash Burgers, and Rosehill Pizza – Subs.
Aspects of the branding, such as the naming and typefaces, draw inspiration from the story behind the well known mail-order catalog giant. The word “Catalogue” refers both to the original business, and to the abundant collection of food and drink options within the hall. “House” harkens far back to the idea of an alehouse and the warm feeling of being in a home. A nickname of Montgomery, Monty’s embodies the casual chill vibe of the cafe and bar. Diana’s is named after the statue on top of the building; Ward’s symbol ‘The Spirit of Progress’, fashioned after Diana, the goddess of the hunt. Leaflet is a printed sheet of paper, sometimes folded, containing information or advertising and usually distributed free - like the catalogues were. Lastly, Rosehill is the name of the cemetary where Montgomery Ward is buried.
The typefaces used throughout the parent Brand and Sub-Brands are a combination of old and new, bringing a bit of history into modern day. Many of the typefaces are inspired by the fonts used in the original Montgomery Ward catalogues from the early 20th century.
